Salesforce Clouds
Overview
Salesforce Clouds are function specific delineations of Salesforce product offerings.
Examples include but are not limited to.
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Commerce Cloud
- Experience Cloud
- CRM Analytics
- Financial Services Cloud
- Health Cloud
- Manufacturing Cloud
- Nonprofit Cloud
- Education Cloud
- Retail Cloud
How Are Salesforce Clouds Used?
Core CRM
Each of the clouds integrates with Salesforce Core CRM. Some clouds (Marketing Cloud for example) are unique in how they coexist with other product offerings but still allow for integration.
All Cloud offerings can stand alone but they become more powerful when bundled together.
What is the Benefit?
Customer 360
The ability to have multiple product offerings, like Sales/Service/Marketing creates an efficient all-in-one view of the customer journey.
Customer Growth/Retention
Having the entire business unit working together out of one application allows for more coherent strategy, increased cross-selling capabilities, reduced service time, and scalable user adoption practices.
Who is Impacted?
Company Management
Utilize platform for Reporting, Analytics and additional insights.
Sales
Leverage the platform to grow revenue.
Service/Success
Drive incredible customer experience.
Marketing
Create growth strategies with an incredibly comprehensive set of customer data.