Roles

 

Overview

 

Roles are used to define a user’s position within the organizational hierarchy and control data visibility through that reporting structure in Salesforce.

 

How Are Roles Used?

 

Paired with Profiles and Sharing Rules, this feature helps further define how records are viewed/shared in salesforce. They allow you to define security where a user is able to see the data owned by those beneath them in the Role Hierarchy.

 

What is the Benefit?

 

Security

By controlling access to records from a hierarchical perspective, you ensure you are protecting sensitive information and users only have access to the relevant records they need. The feature enable teams to work together by allowing team members to access only the necessary data while maintaining security.

 

Customization

Roles can be tailored to meet the needs of the customer which creates more refined control of record sharing.

 

Reporting/Dashboards

Roles also allow for easy filtering of Reports through different out of the box views.

 

Common Use Cases of Roles

Use Case Roles Scenario Outcome
Role Hierarchy End Users Data Visibility
  • Define sharing based on role structure
  • Enhance record access and control team structure
  • Filter automation and rules to targeted team/individual(s)
Team Management Managers Reporting
  • Structure reports to include Data for your team
  • Track performance of reps in Sales, Service, Marketing etc
  • Utilize analytics to enhance business plans
Collaboration End Users Defined Roles
  • Ensure Teams know Role of each member across Sales and Service
  • Increased customer satisfaction from more efficient interactions

 

 

Who is Impacted?

 

Salesforce Users

End users are most impacted as their role assignment directly affects the data they engage with.

 

Salesforce Administrators

Administrators take the requirements from the business and define the correct hierarchy to meet the needs as the business continues to evolve.

 

Managers

Managers have greater insight into performance/analytics by being able to structure their subordinates in a way that truly reflects the relevant data sharing and outcomes.

 

Related Terms