Pardot
Pardot is a B2B (targeted) marketing automation platform that helps businesses streamline their marketing efforts to better manage leads and enhance prospect engagement.
Features of Pardot
Lead Management
Capture and nurture leads through automated campaigns and scoring.
Email Marketing
Create and send targeted email campaigns with tracking and analytics.
Campaign Management
Track and analyze marketing campaigns across various channels.
Pardot Editions
Growth
Growth includes essential features like: lead management, email marketing, and reporting. It is most suitable for SMB’s.
Plus
A option adds advanced features such as A/B testing and more advanced analytics.
Advanced
Advanced is designed for larger companies and offers comprehensive capabilities including: Increased Limits (API Calls), Advanced Lead Scoring and dedicated support.
Premium
Premium is aimed at Enterprise level customers and provides extensive features.
Advanced User Roles, higher prospect record limit and B2B Marketing Analytics Plus are all present in Premium.
How is Pardot Used?
Pardot is used by (B2B) businesses to enhance their marketing strategies through automation and lead management.
It enables lead generation by allowing businesses to create landing pages and forms to capture visitor information, converting website traffic into leads.
It helps to nurture leads by providing the lead with relevant content based on their interests and behaviors.
Lead Scoring (driven by email activity such as reads, clicks, opens etc.) allows the sales team to prioritize follow-up efforts.
Using Segments, Marketers can target their campaigns against leads driven by Advanced Analytics.
Being a part of the Salesforce ecosystem Pardot seamlessly integrates into the CRM driving increased efficiencies during the marketing lifecycle.
Who is Impacted?
Marketing Teams
Marketing Teams can more effectively target prospects and better serve them during the marketing lifecycle.
Sales Users
Sales Users gain insight to lead scoring with analytics and can focus their time approaching the more responsive prospects.
Prospects/Customers
Prospects and customers benefit from more personalized communication and relevant content leading to a greater end user experience.
Management
Leadership can use analytics to assess marketing ROI, understand customer behavior and make informed business decisions backed by data.