Pardot

 

Pardot is a B2B (targeted) marketing automation platform that helps businesses streamline their marketing efforts to better manage leads and enhance prospect engagement.

 

Features of Pardot

 

Lead Management

Capture and nurture leads through automated campaigns and scoring.

 

Email Marketing

Create and send targeted email campaigns with tracking and analytics.

 

Campaign Management

Track and analyze marketing campaigns across various channels.

 

 

Pardot Editions

 

Growth

Growth includes essential features like: lead management, email marketing, and reporting. It is most suitable for SMB’s.

 

Plus

A option adds advanced features such as A/B testing and more advanced analytics.

 

Advanced

Advanced is designed for larger companies and offers comprehensive capabilities including: Increased Limits (API Calls), Advanced Lead Scoring and dedicated support.

 

Premium

Premium is aimed at Enterprise level customers and provides extensive features.

Advanced User Roles, higher prospect record limit and B2B Marketing Analytics Plus are all present in Premium.

 

 

Common Use Cases of Pardot

Use Case Roles Scenario Outcome
Lead Generation End Users/Customer Data Entry
  • Customers will see customized landing pages and forms with required information
  • End Users will get leads generated from form entry
Lead Nurturing End Users Scoring
  • Provide lead content based on Interest and Behaviors
  • Rank leads by activity (reads, clicks, opens etc.)
  • Automate prioritization
Integration Admins Connect Pardot
  • Productized connector enables quick connection with Salesforce
  • Gain efficiencies by controlling data sync behaviors

 

 

 

Who is Impacted?

 

Marketing Teams

Marketing Teams can more effectively target prospects and better serve them during the marketing lifecycle.

 

Sales Users

Sales Users gain insight to lead scoring with analytics and can focus their time approaching the more responsive prospects.

 

Prospects/Customers

Prospects and customers benefit from more personalized communication and relevant content leading to a greater end user experience.

 

Management

Leadership can use analytics to assess marketing ROI, understand customer behavior and make informed business decisions backed by data.

 

Related Terms

Back to Dictionary Index Page