Force.com
Overview
Force.com is a platform built by Salesforce that offers a generic approach to cloud based CRM.
It has the same architecture and capabilities as other Salesforce Clouds. However, it’s purpose is to increase flexibility with relation to customer specific App development (utilizing Apex, Lightning Web Components and Visualforce).
How Is Force.com Used?
Database Management
The platform uses the same basic Relational database model as the other offerings from Salesforce (Objects, Tables, Flexible lookup capabilities, easy architecture diagramming, etc).
Process Automation
The automation features are identical (Flows, Apex, custom configuration, etc) to help automate many aspects of business.
Customizability
Force.com Org’s can be tailored to fit the needs of any business unit including: insurance, payment processing, logistics, and GRC.
What is the Benefit?
Flexibility
Force.com instances are only limited by your imagination. You can utilize a generic license structure and development teams to tailor your instance to meet your needs.
Integrations
Ability to hook into REST/SOAP API, Lambda functions with AWS and allows for many other exchange server integrations through the AppExchange provide a flexible way to send and receive the data.
Performance
Since Force.com is in the cloud there is little to no downtime in service. There are frequent (tested) automatic updates and troubleshooting is easy.
Who is Impacted?
Developers
Gives developers the freedom to configure what is necessary to keep the business running.
End Users
Process automation capabilities increase day to day efficiencies for all types of end users.
External Systems
Taking advantage of the numerous integration capabilities makes Force.com a breeze to hook into which makes sending and receiving data accessible to a wide range of end users.