Force.com

 

Overview

 

Force.com is a platform built by Salesforce that offers a generic approach to cloud based CRM.

It has the same architecture and capabilities as other Salesforce Clouds.  However, it’s purpose is to increase flexibility with relation to  customer specific App development (utilizing Apex, Lightning Web Components and Visualforce).

 

How Is Force.com Used?

 

Database Management

The platform uses the same basic Relational database model as the other offerings from Salesforce (Objects, Tables, Flexible lookup capabilities, easy architecture diagramming, etc).

 

Process Automation

The automation features are identical (Flows, Apex, custom configuration, etc)  to help automate many aspects of business.

 

Customizability

Force.com Org’s can be tailored to fit the needs of any business unit including: insurance, payment processing, logistics, and GRC.

 

What is the Benefit?

 

Flexibility

Force.com instances are only limited by your imagination. You can utilize a generic license structure and development teams to tailor your instance to meet your needs.

 

Integrations

Ability to hook into REST/SOAP API, Lambda functions with AWS and allows for many other exchange server integrations through the AppExchange provide a flexible way to send and receive the data.

 

Performance

Since Force.com is in the cloud there is little to no downtime in service.  There are frequent (tested) automatic updates and troubleshooting is easy.

 

Common Use Cases of Force.com

Use Case Roles Scenario Outcome
Custom CRM Admins Org Design
  • Utilize OOTB Salesforce features as building blocks for CRM
  • Build custom applications to suit needs of Business
  • Remove unnecessary features of other cloud products
Automation Admins Increase process efficiencies
  • Utilize Flow and Apex to automate business processes
  • Build macros to quickly respond to customers or create records
Reporting Admins Reports & Dashboards
  • Utilize Salesforce reporting to create reports for business
  • Compile reports into Central Dashboard for users
  • Manage sharing through folder based structure

 

 

 

Who is Impacted?

 

Developers

Gives developers the freedom to configure what is necessary to keep the business running.

 

End Users

Process automation capabilities  increase day to day efficiencies for all types of end users.

 

External Systems

Taking advantage of the numerous integration capabilities makes Force.com a breeze to hook into which makes sending and receiving data accessible to a wide range of end users.

 

Related Terms